Navigating the Future: TOP BEVERAGE TRENDS IN FOODSERVICE FOR 2024
As we move through 2024, the food service industry is witnessing exciting innovations and shifts in beverage preferences. Consider this a lite version of a restaurant trends report. Here are some of the top trends in food and beverage shaping the beverage landscape this year:
1. Health and Wellness Beverages
Consumers continue to prioritize health and wellness, driving demand for beverages that offer functional benefits. Think drinks infused with vitamins, minerals, probiotics, protein and adaptogens.
2. Sustainable and Ethical Choices
Sustainability is no longer just a buzzword; it's a core value for consumers and brands alike. Does your brand have sustainability goals? Beverages made with sustainably sourced ingredients, eco-friendly packaging, and transparent supply chains are gaining popularity. Ethical sourcing and environmental impact are becoming critical decision factors for consumers.
3. Plant-Based Innovations
The plant-based trend continues to thrive, extending beyond food to beverages. Plant-based milks, such as oat, almond, coconut and even macadamia nut, are now staples in coffee shops and restaurants. Additionally, innovative plant-based proteins and flavors are making their way into smoothies, shakes, and even cocktails.
4. Exotic and Bold Flavors
Today's consumers are adventurous and eager to explore new flavors – they want to see a bold flavors menuand bold ice cream flavors. Exotic fruits, global spices, and unique botanical blends are being incorporated into beverages, offering exciting new tastes to deliver on the foods with bold flavors they’re after. Think turmeric, yuzu, and hibiscus all adding a touch of global flair to menus.
5. Low and No-Alcohol Drinks
With a growing focus on moderation and mindful drinking, the market for low and no-alcohol beverages is expanding – sometimes they’re called mocktail drinks and we often see consumers searching for a new mocktail recipe. Craft breweries and distilleries are creating sophisticated non-alcoholic beers, wines, spirits, and mocktails that deliver full flavor without the buzz. These options cater to a broader audience, including those seeking healthier lifestyles.
The beverage trends and other beverage news in food service for 2024 reflect broader consumer desires for health, sustainability, novelty, and customization. By staying attuned to these and other consumer and food and beverage manufacturing trends, you can create compelling beverage offerings that not only meet but exceed consumer expectations, driving growth and loyalty in an ever-evolving market.